5W Digital, the in-house full-service digital agency for 5WPR, announces today the expansion of their dedicated houseware and appliances digital team after expansion of client roster welcoming key leaders from the industry.

5W Digital crafts and executes social media and paid media strategy, content creation, influencer marketing, brand ambassador programming and community management for clients in the space who offer consumers full kitchen and home solutions including small kitchen appliances, performance appliances and large appliances.

“Lifestyle changes brought on by the pandemic have consumers looking to revamp their living spaces more now than ever before,” said 5W Digital Executive Vice President, Jonathan Mark. “Our digital team knows exactly how to shine a light on these brands and its products that resonate with their target consumers in a meaningful way.”

5W Digital is comprised of specialists within specific areas of digital marketing, led by industry veterans, ensuring all digital programs share the same results-driven and hands-on client approach that defines 5W’s award-winning campaigns. Whether working on highly focused campaigns, or integrating across platforms to build over-arching digital programs, the team combines the technical and creative expertise with the consumer-savvy and business acumen that clients have come to trust from 5W campaigns.